🔴 Mapping Content to Revenue

By Krutant Iyer · contentforb2b.com

Connect every content asset to a demo, a deal stage, or a closed-won. If you can’t draw the line from content to CRM, you’re flying blind.

What This Template Does

Most content teams can’t answer: “What did our blog generate last quarter?” Not because they don’t care — because they haven’t built the attribution layer that makes it answerable. This template builds that layer across four tools.

#	Tool	What It Does
01	Content Audit Worksheet	Inventory every existing asset and map it to a funnel stage
02	Attribution Logic Guide	Define how content touches get credited to pipeline
03	Pipeline Reporting Template	Track which content is generating demos and revenue
04	Quarterly ROI Calculator	Calculate actual return on your content investment

How to Use This Template

Step 1 — Audit first: Complete the Content Audit Worksheet before anything else. You need to know what you have before you can map it.
Step 2 — Set your logic: Agree on attribution rules before you start reporting. Changing the rules mid-quarter makes the numbers meaningless.
Step 3 — Report monthly: Fill in the Pipeline Reporting Template at the end of each month. Patterns only emerge over time.
Step 4 — Review quarterly: Run the ROI Calculator every quarter. Use it to decide what to kill, what to double down on, and what’s missing.

Tool 01 — Content Audit Worksheet

List every content asset published in the last 18 months. Be ruthless — include everything. This tells you what’s worth keeping, what needs updating, and what should be killed.

Content Inventory

Has CTA?	Pipeline Activity?	Action
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill
Y / N	Y / N	Keep / Update / Kill

Reference Key

Type options: Blog · Guide · Case Study · Video · Webinar · Email · Social · Tool · Lead Magnet · Landing Page

Funnel stage options:

Awareness — they don’t know you yet
Consideration — evaluating options
Decision — ready to buy or demo